Cohen and Company Creative

2009-02-12T12:02:00.001-08:00

I believe there will be more than 1 stimulus package. Maybe different names but there will be 3 in 9 months addressing auto and homes

2009-02-12T11:59:00.001-08:00

Email Spam Keywords. These words will sent you straight to the spam box http://ping.fm/qwyfa

2009-02-12T11:58:00.001-08:00

Top 10 Ways to Build a List

http://ping.fm/ZjAeJ

2009-02-12T11:52:00.003-08:00

How is business in your neck of the woods?

2009-02-12T11:52:00.001-08:00

Will the stimulus package help real estate? Or is there another coming?

2009-02-12T11:51:00.001-08:00

Popular
http://ping.fm/PxpLM
http://ping.fm/zFiwJ
http://ping.fm/uk6zN
http://ping.fm/hoaEm

2009-02-12T11:50:00.001-08:00

We like these to
http://ping.fm/9cDBW -
http://ping.fm/nMHkV -
http://ping.fm/Q6q6a -

2009-02-12T11:47:00.001-08:00

Websites we use alot!
http://ping.fm/WNcre -
http://ping.fm/AQKef -
http://ping.fm/i0Ea8 --

Cohen and Company Creative

2009-02-10T10:43:00.000-08:00

Cohen and Company Creative

2009-02-09T13:06:00.001-08:00

How is the business in your part of the country?

2009-02-09T12:59:00.005-08:00

Last One Part 2

8. Virally marketing through wikis, podcast, video, mp3’s,vlogs etc…

2009-02-09T12:59:00.003-08:00

6. Building multiple ways for consumers or B2B contacts to reach you
7. Promoting on multiple online social media venues

2009-02-09T12:59:00.001-08:00

4. Capable of virtually instantaneous responses
5. Create a collective group of web properties

2009-02-09T12:58:00.001-08:00

Part 2
1. Real World Word of Mouth
2. Enable to reach a global audience
3. Create trust and credibility

2009-02-09T12:57:00.003-08:00

10. Internet Company Brand Management (Hottest Buzz Words for Top Companies) – Why not control your local or national brand?

2009-02-09T12:57:00.001-08:00

9. Link Management Social Media we can create a sound link strategy that can enhance search rankings and increase Internet Legacy.

2009-02-09T12:56:00.001-08:00

8. Customers Rule - You can no longer expect customers to come to your website. Your customers are spread all over the Internet

2009-02-09T12:55:00.001-08:00

7. Internet Visibility - No longer is just being in the top search engines Google, Yahoo and MSN the ultimate goal.

2009-02-09T12:54:00.001-08:00

6. Micro Blogging approach and on individuals, consumers and companies has surpassed almost every other form of communication to customers.

2009-02-09T12:52:00.005-08:00

5. Americans Want it! - 93% Americans say companies should have a social-media presence, Cone

2009-02-09T12:52:00.003-08:00

4. Social Media Wealthiest Households
(household income of $75K+) believe that companies should seek to reach them via social media.

2009-02-09T12:52:00.001-08:00

3. Social Network Aggregation – Being on two Social websites for marketing is great for brand, but what if your on 20+ websites.

2009-02-09T12:50:00.003-08:00

2. Video Internet Marketing 52% took action after watching that video; 28% looked for more information; 19% clicked a banner ad

2009-02-09T12:50:00.001-08:00

10 Reason Why Every Company Needs Social Media Program Search Engine Optimization(SEO)With strong Social Network Aggregation

2009-02-09T12:48:00.001-08:00

We are really working this Social Media Marketing for our clients.

Achieve Immediate Results with your UCE - Unique Creative Element

2008-09-26T09:18:00.000-07:00

In today’s highly volatile marketplace, it is crucial for companies to reach consumers with innovative, extremely well targeted and focused advertising that will achieve immediate results. If your marketing and advertising isn’t doing just that, it’s time to have a conversation with Cohen & Company Creative.

Cohen & Company Creative is among the top advertising agencies in Florida, attaining superiority by adapting to the latest innovative technologies and applying our own brand of unique, evolutionary marketing methods. We are extremely passionate about what we can do for you– from creating attention getting, highly successful and award winning print, broadcast, direct mail and internet advertising to developing comprehensive marketing programs - we will capture hearts and minds, getting buyers to beat a path to your door. Our results, based on time tested techniques, marketing strategies and unique proprietary sales tools will separate you from all the bland, invisible competitive ads and messages that go unseen, unread and continually fall on deaf ears.

We will show you how to achieve immediate results with your UCE - Unique Creative Element. After a few minutes of listening to you, we’ll understand how to best demonstrate your differences in every medium, define you in memorable ways that will make you stand out in the marketplace, and most of all, to attain success.

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COHEN & COMPANY INTERNET MARKETING WEB PAGES

2008-09-26T09:03:00.000-07:00

Increase Your Website’s Value

Develop More Qualified Leads

Close More Sales

The Internet Marketing Company That Makes It Happen

Putting More Sight Into Your Site
You’ve spent a lot of money and time developing a website to sell your product or service. But even the best website in the world can’t accomplish its goal unless the target audience is being directed there.

If You’re Not At The Top, You’re Nowhere

Search engine marketing should be your number one priority. Think about it - with all the millions of people using search engines to locate a product or service to buy, if your website isn’t high up on the list, you’re losing customers and valuable revenue. It’s a fact – 56% of Internet users don’t get past the second page of search engine results*. This is no time to be losing out to the competition that is there. To achieve success on the Internet that translates to increased profitability, today and in the long term, it is crucial that you develop your website in tandem with the best Search Engine Marketing your money can buy.

If You Are Looking For A Quick “By The Numbers, Connect The Dots “Approach, You Don’t Want Cohen & Company

It’s the old “If a tree falls in the forest” conundrum – you don’t go about building an incredible website for your business if you don’t know how to create audience awareness. Your number one priority when it comes to the Internet has to be concerned with your search engine ranking. Misfiring with “bait and switch”, cloaked pages and spamming techniques can result in having a website excluded from major search engines. Retaining the services of an online marketing service requires the trust that they will represent your business on the Internet ethically and with the utmost accuracy

You Want A Professional, You Want Cohen & Company

We will provide you with what it takes to get you there; Knowledgeable project managers and a qualified team of SEOs , proven website architectural strategies and traffic characteristics analysis, audience query language, critical individual manual submission, algorithm SEO specialists, search engine visibility implementation and any new applications that happen, as they happen.

Cohen & Company Puts You Where You Need To Be

We have the knowledge, staff, and experience to ensure that you will possess a successful search engine marketing campaign. Utilizing legitimate search engine optimization techniques, our highly experienced professional team will put you where you need to be in the search engines, and keep you there, where you will be seen.

Contact us now and get started at the top.

Who’s That Clicking At Your Web Door?

Internet Marketing And Search Engine Maximization Explained

What are search engine rankings and how does Cohen & Company make them work more efficiently for you? Let’s begin by saying a web user Googles “New Homes Florida.”

Let The Bidding Begin
Google, Yahoo and MSN are among the leading search engines. Each accepts bids from companies who submit keywords they think a user is likely to enter when searching for what those companies provide. The amount of the bid equals the price paid each time a user clicks through to the website. And the more that is bid for a particular keyword, the higher the website address placement will be.

Bidder Beware:
If you overbid, it means you are paying too much for traffic you don’t want.
When you underbid, you may pay less for click-throughs and as a result will get less traffic.

We Eliminate These 2 Common Problems
Our program includes an analysis of your competition’s bid amounts for the keywords you bid on, and with your budget in mind, will adjust your bids and determine the ideal ranking for profit maximization. You will only be bidding the optimal amount per click, no more, no less.

Our Market Analyzer Gives You More Value Per Click
Our strategy is simply based on the revenue you anticipate a click will generate for your business. Your specific Value Per Click enables us to determine the precise ranking that will yield the optimal traffic-to-profit ratio for your company. It eliminates the needless costs caused by irrelevant traffic by optimizing your keyword portfolio through our easy-to-use Market Analyzer Tool. If a user searching for home furnishings on Google and clicks through to your website, all that click does is cost you money without generating any business. Our Market Analyzer Tool weeds out irrelevant keywords, focusing your budget on only those keywords that will generate business for your company.

Your Competition Is In Our Sites
We maintain a comprehensive keyword inventory. We also receive continual updates indicating who is bidding on what keywords, what they are spending, and how much traffic their campaigns are generating. It avoids any guesswork enabling us to create successful keyword campaigns taking cost, revenue and traffic volume into account.

Clicking Through To A Great Landing
If you have any doubts about the landing page on your website, a Cohen & Company Landing Page Video can help you make the sale right from the start. Our LPV provides you with a scripted opening message that will capture visitor interest from the moment they click through.

THE COHEN & COMPANY INTERACTIVE PROGRAM

You will benefit from our aggressive online marketing strategies employing PPC and rich media programs placed in online publications.

This Interactive Strategy will effectively target your market for a significant increase in sales.

ONLINE ADS: Google/Yahoo/MSN

The Channel Strategy
We recommend generating leads via online contextual ads targeted specifically to your clients/customers.

We achieve this through utilizing the Google, Yahoo and MSN search engines and content networks to generate the widest reach for acquiring qualified targets. Each of these networks delivers contextual, graphic and audio ads on participating search and content networks that include websites providing content relevant to your buyers.

Estimated Campaign Activity/Results
Key phrases, strategically placed on the Internet, deliver extraordinary results in both search and content generated targets. Any reasonable budget can be effective, with all expenditures carefully monitored by budget controls. As an example, “new homes,” one of the highest-use consumer terms for locating new developments nationwide, demonstrates how many leads can be generated in targeted key phrase categories.

Cost Per Acquisition
Generating leads on the Internet is far less costly than traditional advertising. We can clearly demonstrate how a qualified lead can be brought to your website, captured, and led personally into the sales relationship via an ad that costs less than $5 to deliver. When you compare this to the costs for print advertising, which, although effective, must be seen and acted upon, you will quickly and easily realize that your cost per lead/sales acquisition can be dramatically reduced

Target-Focused Landing Page
Standard practice requires the use of a “landing page” in order to drive targeted consumers to the web site. The “landing page” is your primary contact with a potential buyer and the beginning of the sales process. An effective webpage incorporates the advertising message, benefits of the product, and Calls to Action for either purchase, more information or for personal contact. We recommend using a video enhanced message with special opportunities.

From Landing Page to Website -The Virtual Sales Center
Once your client/customer reaches the Website from your Landing Page, they are seeking as much information as possible to determine interest in your product/services, prior to an onsite visit. It is critical that the website follows standard usability practices.

COHEN & COMPANY DIRECT MAIL “IS IT CRAZY…?”

2008-09-26T09:00:00.000-07:00

Is it crazy to love your advertising agency?

Not if they’re crazy about what they do for you!

Cohen & Company…the advertising agency to fall in love with.

Right now, you’re wondering, “who are these guys?” To begin with, we’re an exceptionally talented group who is very passionate about what we do… creating compelling, attention getting, and yes of course, award winning print, broadcast and direct mail, and Interactive advertising that gets people right between the eyes and ears. It’s about winning their hearts and minds, and getting them to beat a path to what you’ve got to sell. And will separate you from all the bland, invisible ads that go nowhere. But more importantly than what we do, is how we do it – by listening to what you have to say. And then working with you to identify what we call your Unique Creative Element.

Our UCE will make all the difference in your advertising…

Have one conversation with us and you’ll begin to see the solution. It’s what we do best…identifying who you are, showing off your differences, defining you in ways that will make you stand out and be remembered, but most of all will get you results. We call it UCE, Unique Creative Element. It’s the foundation of everything we do. And after a few minutes with us, we’ll understand how to do it for you.

And now for a really crazy offer…

Give Cohen & Company Creative the opportunity to turn your UCE into a presentation, and we’ll surprise you with the result. And if you don’t like it, we’ll just put it back in our portfolio and go. But you won’t know until you give us a go!

Our UCE will make all the difference in your advertising.

2008-09-26T08:34:00.001-07:00

Cohen & Company is an agency that’s very passionate about what we do – creating impact with attention getting print, broadcast, direct mail pieces, and Interactive advertising that gets people right between the eyes and ears. It’s about winning their hearts and minds, and getting them to beat a path to what you’ve got to sell. And it will separate you from all the bland, invisible ads that go nowhere. But more importantly than what we do, is how we do it – by listening to what you have to say. And then working with you to identify what we call your Unique Creative Element.

And the people who make it all come together are what we’re all about. Pound for pound, mind for mind, you won’t find a more experienced group of creative talents able to give you the results you want.

Our UCE will make all the difference in your advertising.

Thumb through any newspaper or magazine…go channel surfing, and if you haven’t already realized it, the majority of ads and commercials you see everyday all begin to look the same…bland, mundane, “me too” and many times invisible. How do you keep your advertising from falling into this “black hole of boredom?” You take a meeting with Cohen & Company Creative. We’ll tell you all about the Unique Creative Element, that special something that defines who you are and that only you can own. It will make all the difference in your advertising. And once we identify it, we can create campaigns that will make you stand out from the competition. You’ll know it when you see it, and in our work, you’ll see it all the time.

Search Engine Marketing is #1

2008-09-12T12:45:00.000-07:00

Search Engine Marketing is #1

Everyday millions of people use search engines looking for product or services to buy. If your website is not in the top 20 searches you are losing valuable customers and revenue. CyberAtlas reports that 56 percent of Internet users don't bother looking through more than two pages of results on search engines. The fact is your competitors who are in the top 20 are taking your customers and revenue. The smartest marketing campaign a company with marketing intelligence can create is Search Engine Marketing. The importance of search engine marketing is paramount to your website's long term growth, increased revenue and competitive advantage.

ActivMedia Research reported the #1 marketing or promotional tool used by top eCommerce websites is Search Engine Positioning.

The top 3 Internet research companies Nielsen/Netratings, Forester Research and NUA have reported overwhelmingly that Search Engine Marketing is the #1 source for targeted search engine traffic.

Jupiter Research reported Less than one-third of marketers use agencies for SEM. Therefore, agencies must shift the focus of their service offerings from planning and buying media to measuring and optimizing campaigns. Keyword management and landing page strategies present prime opportunities.

How Users Find Your Website?
Many companies feel the best way to gain traffic to a website is through TV, Magazine or Banner Ads, but, this is far from true. The Meta-Group (Business Intelligence) reports that search engine marketing is the best way to gain traffic to your website.

Social Bookmarking Websites Alexa Google Page Rankings

2008-08-20T09:26:00.000-07:00

Social Bookmarking Websites Alexa Google Page Rank

Websites Google Alexa
Digg.com 7 143
Propeller.com 7 1661
Reddit.com 8 1086
Del.icio.us 8 401
Stumbleupon.com 8 301
Socialogs.com 3 71590
Indianpad.com 6 5746
Google.com 7 2
Technorati.com 0 408
Slashdot.org 8 1127
Blogozavr.com n/a n/a
Furl.net 7 5969
Diigo.com 4 17899
Wirefan.com 3 61191
Bibsonomy.org 7 28846
Blinklist.com 7 5501
Blogmemes.net 5 58101
Bluedot.us 0 23017
Myjeeves.ask 6 202
Simpy.com 6 12824
Backflip.com 6 21615
Spurl.net 6 18020
Newsvine.com 7 6222
Netvouz.com 6 17258
Folkd.com 7 45079
Blinkbits.com 6 13206
Bmaccess.net 4 68670
Blogmarks.net 4 23564
Plugim.com 4 30766
Linkagogo.com 6 37547
Mister-wong 7 14560
Sk-rt.com 5 34759
Connotea.org 8 36494
Twitter.com 8 645
Thoof.com 6 22660
Corank.com 6 21438
Megite.com 4 13124
Facebook.com 8 7
Yample.com 3 59242
Squidoo.com 7 732
Taggly.com 4 93654
Mixx.com 3 627

Social Bookmarking Websites Alexa Google Page Rankings

Why Web 2.0?

2008-08-20T09:23:00.000-07:00

Why Web 2.0?

1. To increase knowledge about a given subject. Users that are passionate about a subject set up a social networks, bookmarks, video pages and send targeted traffic to content sites or information sites with information on that topic.
2. To get to know other people interested in the same subject. One of the primary reasons for the advent of Web 2.0 is users increasing interest in forming online communities rather than sites controlled by single webmasters.
3. To increase one’s web presence, and to gain credibility as a master of a certain subject or information. Each day it becomes increasingly difficult to promote one’s website on the Web. More and more savvy professionals are turning to new forums and platforms to boost traffic and gain credibility in their subject matter.
4. To help boost traffic to their home pages, as each web page a user builds can point to the users other web pages or blogs. Most of the web pages Web 2.0 apges are easily picked up by Google search engines and other popular engines.
5. There is no cost to set up most Web 2.0 pagea one of the reason’s this new technology is so popular. Anything that is “free” on the Web is likely to earn significant interest quickly and steadily.

Why Web 2.0?

Build Trust and Loyalty among your Customers Internet Marketing

2008-08-20T09:19:00.000-07:00

Build Trust and Loyalty among your Customers Internet Marketing

Build trust and loyalty among your customers. Your customers will not buy from you unless you are able to prove your worthiness. So, you have to spend notable time working to build their trust. You can do this many ways. You can join forums that talk about the products or service industry you have an interest in, and look for experts in your field to offer their advice and recommendations to your subscriber list.

Also, make sure your website is clear and offers your visitors relevant and important information they will find helpful during their journey. If you are practicing affiliate marketing, and even if you are not, make sure you tested or tried any products you plan to sell so you can provide your subscribers honest reviews of them. This is the #1-way to build trust, and trust always leads to higher profit margins.

You should also build a user-friendly website, one that has a navigation bar placed in a prominent location. Make sure you provide your customers with a contact us page and always respond to customer or visitor inquiries within 48 hours if this is possible. The sooner you get back with your visitors, the better reputation you will build.

When responding to customer’s that contact you through your website, make sure that you remind them to sign up for your free newsletter if they haven’t already, which will contain more information on the subject they are looking for. Don’t automatically assume they want to be subscribed to your newsletter just because they asked a question on the topic. Tell them what your newsletter offers, and how they can subscribe.

When you build trust and loyalty, your customers are also more likely to refer your business to their friends and their family. Some web owners design a page after the order page that allows the customer to input the names and emails of two to three of their friends that might also be interested in your products. This is another simple way to build your list. Make sure you provide them an incentive for checking you out, in the way of a free report, book, checklist or newsletter subscription.

Build Trust and Loyalty among your Customers Internet Marketing

Why Email Marketing?

2008-08-20T09:16:00.001-07:00

Why Email Marketing?

Because it works!and the bottom line is email marketing is unbelievable! I’ll say it again… because it works!! Email marketing is one click away from earning you tons of money. More and more people are buying products and services online than ever before. Email marketing is the instrument that makes it happen. Don’t believe me? Still not convinced? Take a look below at some of these astounding statistics.

* E-mail delivers the highest ROI (return on investment) by an eye-popping margin, according to the Direct Marketing Association (DMA): a whopping $57.25 for every dollar spent on it in 2005, $7.08 for every dollar spent on print catalogs, and $22.52 for every dollar spent on non-e-mail Internet marketing.
* E-mail driven sales in the U.S. will show a compound annual growth of 14.9 percent from 2006 to 2011, according to the DMA.
* Commercial e-mail generated $16.5 billion in U.S. sales in 2005, according to the DMA: $7.7 billion in consumer sales and $8.8 billion in business-to-business. The organization projects e-mail sales to grow to $18.5 billion in 2006 and $37 billion by 2011.
* U.S. marketers spent $300 million on e-mail in 2005. They're expected to spend $400 million on e-mail in 2006, an increase of 24.4 percent.

Why use email?
* Retains customers
* Least expensive form of marketing Branding
* Creates personalized interactive relationships with customers
* Creates Revenue
* Plants seeds in the minds of recipients
* Helps move old inventory
* Unobtrusive
http://www.cohenadv.com/cohen_html/email-marketing.html
Email Marketing

Search Engine Marketing

2008-07-28T11:27:00.000-07:00

Search Engine Marketing is the art and science of achieving high rankings in search engines and directories based on their dynamics and ever changing search algorithms. Search engine marketers use proven techniques, methodologies, technology, software and experience to gain search engine visibility. Search engine marketing starts at understanding the clients’ target audience and marketing goals.

Search Engine Marketing is NOT:
- A $39 submit to 1500 search engines solution
- A cut and paste HTML page with meta tags
- Automated program submission
- A one size fits all marketing approach;
- A book and search engine software
- Re-wording your title, keywords and descriptions or
- A one man create all operation

Having the most beautiful, interactive, or advanced website in the world will not attract the visitors or generate the business that you need to create a successful Internet business.

Although no single marketing strategy is sufficient to build a long-term business plan, when it comes to the Internet, ranking high in the search engines searches is the Number 1 place to start. It’s senseless to attempt to do business online if the user cannot locate your website.

Professional Search Engine Marketing Requires
-A SEO HTML Editor
-An Algorithm SEO Specialist
-Optimal Search Engine Mix Research
-Website Architectural Strategy
-Utilization of SEO Applications
-Audience Query Language
-Website Traffic Behavior Analysis
-Critical Individual Manual Submission
-Search Engine Visibility Implementation

Top Research Companies Prove Search Engine Marketing is #1
Everyday millions of people use search engines looking for product or services to buy. If your website is not in the top 20 searches you are losing valuable customers and revenue. CyberAtlas reports that 56 percent of Internet users don't bother looking through more than two pages of results on search engines. The fact is your competitors who are in the top 20 are taking your customers and revenue. The smartest marketing campaign a company with marketing intelligence can create is Search Engine Marketing.

The importance of search engine marketing is paramount to your website's long term growth, increased revenue and competitive advantage.

ActivMedia Research reported the #1 marketing or promotional tool used by top eCommerce websites is Search Engine Positioning

The top 3 Internet research companies Nielsen/Netratings, Forester Research and NUA have reported overwhelmingly that Search Engine Marketing is the #1 source for targeted search engine traffic.

Jupiter Research reported Less than one-third of marketers use agencies for SEM. Therefore, agencies must shift the focus of their service offerings from planning and buying media to measuring and optimizing campaigns. Keyword management and landing page strategies present prime opportunities.

How Users Find Your Website?
Many companies feel the best way to gain traffic to a website is through TV, Magazine or Banner Ads, but, this is far from true. The Meta-Group (Business Intelligence) reports that search engine marketing is the best way to gain traffic to your website.

How Users Find Your Website:
Targeted Email 1%
TV Spots 1.2%
By Accident 1.4%
Magazine Ads 2.1
Word Of Mouth 20%
Random Surfing 20%
Search Engines 46%

Nugget:
The key is while you’re investing in other methods of advertising; your competitors are investing in search engine marketing. Your competition clearly understands the tremendous advantage of search engine marketing. Search engine marketing has proven to be the most cost effective and targeted way of gaining qualified traffic.

SEM Nuts and Bolts…
Search engine marketing is extremely challenging. Improper marketing techniques such as "bait and switch”, cloaked pages and spamming can result in the website being excluded from the major search engines. Hiring an online marketing service requires the trust that the contractor will accurately represent your business on the World Wide Web, will bring traffic relevant to your business, and will use methods resulting in long term ranking and success in the search engines.

Search engine marketing is a process. It requires: Starting with careful keyword relevancy analysis, competition research and familiarization of the services/industry being addressed, the actual optimization and coding of the website, and first submission… and that’s just the beginning.

In essence, the more optimized pages you have in the engines for high keyword ranking, the better the chances of a prospective client finding your website.

The Benefits of Search Engine Marketing
• Targeted Traffic
• Lifetime of Quality Prospects
• Increased Revenue
• Low Cost Advertising
• Excellent Return Of Investment

Stanford Guidelines for Web Credibility

2008-07-28T11:11:00.000-07:00

Stanford Guidelines for Web Credibility

How can you boost your website's credibility?

We have compiled 10 guidelines for building the credibility of a website. These guidelines are based on three years of research that included over 4,500 people.
Guideline

1. Make it easy to verify the accuracy of the information on your website. Additional Comments You can build website credibility by providing third-party support (citations, references, source material) for information you present, especially if you link to this evidence. Even if people don't follow these links, you've shown confidence in your material.

2. Show that there's a real organization behind your website. Additional Comments Showing that your website is for a legitimate organization will boost the website's credibility. The easiest way to do this is by listing a physical address. Other features can also help, such as posting a photo of your offices or listing a membership with the chamber of commerce

3. Highlight the expertise in your organization and in the content and services you provide. Additional Comments Do you have experts on your team? Are your contributors or service providers’ authorities? Be sure to give their credentials. Are you affiliated with a respected organization? Make that clear. Conversely, don't link to outside websites that are not credible. Your website becomes less credible by association.

4. Show that honest and trustworthy people stand behind your website. Additional Comments The first part of this guideline is to show there are real people behind the website and in the organization. Next, find a way to convey their trustworthiness through images or text. For example, some websites post employee bios that tell about family or hobbies.

5. Make it easy to contact you. Additional Comments A simple way to boost your website's credibility is by making your contact information clear: phone number, physical address, and email address.

6. Design your website so it looks professional (or is appropriate for your purpose). Additional Comments We find that people quickly evaluate a website by visual design alone. When designing your website, pay attention to layout, typography, images, consistency issues, and more. Of course, not all websites gain credibility by looking like IBM.com. The visual design should match the website's purpose.

7. Make your website easy to use -- and useful. Additional Comments We're squeezing two guidelines into one here. Our research shows that websites win credibility points by being both easy to use and useful. Some website operators forget about users when they cater to their own company's ego or try to show the dazzling things they can do with web technology.

8. Update your website's content often Additional Comments People assign more credibility to websites that show they have been recently updated or reviewed.

9. Use restraint with any promotional content (e.g., ads, offers). Additional Comments If possible, avoid having ads on your website. If you must have ads, clearly distinguish the sponsored content from your own. Avoid pop-up ads, unless you don't mind annoying users and losing credibility. As for writing style, try to be clear, direct, and sincere.

10. Avoid errors of all types, no matter how small they seem. Additional Comments Typographical errors and broken links hurt a website's credibility more than most people imagine. It's also important to keep your website up and running.

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More Articles

List Building

2008-07-28T10:48:00.000-07:00

List Building

1. First, make sure you put up a good landing page. It should be well-designed and professional looking. If you don’t have any design skills then hire someone to do this for you.

2. Next, put a web form on your landing page and offer your customers the opportunity to opt-in to your mailing list. Give something away free to encourage them to opt in.

3. Make sure any freebies you give away are of the highest quality, because the subscribers on your list will judge the worthiness of your products and services based on the freebies they get.

4. Include a lot of professionally written content and interesting information for your visitors. Your customers will want to read interesting things and want to look for more than just a sales pitch. Content sites are a great way to build trust and loyalty. You can build a content site jam-packed with articles and helpful information, then link to your sales page from your content site.

5. Make sure you keep your customer’s information private. If you tell your customer’s you will not share his or her personal information, then don’t share it with anyone. You will ruin your reputation, and word spreads fast on the Internet.

6. Take some time to try the product you offer yourself. Make sure it is something you consider worthy of buying. If you are selling a book you wrote, make sure it has mass appeal and will benefit the target audience you plan to market it to.
7. Provide top-notch customer service. This is THE number one way to stay ahead of the game. If your customers are happy and you resolve their questions and complaints immediately, then you will win their loyalty and trust.

8. Reward customers that refer others to you. This is a simple way to build trust and loyalty.

9. Respond to your customer’s complaints or inquiries immediately, with the goal in mind always being to satisfy your customer.

10. Remain truthful and honest in all you do. A customer will sniff out a scam faster than a dog will a bone. Don’t lie, don’t trick and don’t steal. Be honest and be who you are, and you will do well working on the Web and building your opt-in list.

cohenadv.com

2008-07-28T10:38:00.000-07:00

V-Turn© is a revolutionary program that changes the marketing paradigm for following up sales leads, developing databases, creating immediate returns and achieving highly effective results for our clients. A Cohen & Company Creative, Inc. proprietary program, V-Turn© ensures more value per customer, more value per salesperson and ultimately more value for your company. Our comprehensive strategies provide unique ways to create awareness, trial and return, with sure-fire follow-up sales methods.

Cohenadv.com

Darn good advertising. Uncanny results. Cohen & Company

2008-01-28T12:36:00.000-08:00

Cohen & Company is an agency that is very passionate about what we do – creating impact with attention getting print, internet/interactive, broadcast and direct mail advertising that gets people right between the eyes and ears. It’s about winning their hearts and minds, and getting them to beat a path to what you’ve got to sell. And the people who make it all come together are what we’re all about. Pound for pound, mind for mind, you won’t find a more experienced group of creative and marketing talents able to give you the results you want.

While guiding our clients toward much success, Cohen & Company Creative has been honored for our work with literally hundreds of top local, regional and national marketing and creative awards.

Cohen & Company Creative maintains complete creative and quality control in all our ad campaigns, collateral materials, videos, virtual reality animations, radio and TV commercials, websites, billboards, showroom displays and more. Everything we create meets or exceeds national standard quality in look and feel. This sets each of our clients far apart from the competition, in a league of their own.

Meet our principals:

Michael Cohen- President

Michael Cohen has literally been immersed in the advertising agency business since he was six years old, thanks to his father Marty, Founder, Creative Director and President of Cohen & Company Creative. Marty took the idea of a family business very seriously.

Michael took time off from the agency business to go to college, receiving a degree in Marketing from Louisiana State University, where he also played baseball. After that it was back to business. And school. While working days at the agency, Michael put his nights to good use as well, earning an MBA with a stellar grade point average of 3.9.

Part of Michael's many responsibilities with the agency include conducting seminars with clients' sales people on advertising and marketing. He has an extensive background in training people for effective sales and merchandising.

In addition, he will perform "mystery shopping" for clients, posing as a homebuyer and then reporting on and analyzing his experience for the builder, in order to determine how to improve and enhance sales. He also designs sales follow-up programs for his clients, based on his belief that this represents the greatest void in real estate marketing and sales. Subsequently, he creates a seminar for the sales people to help them understand how they can improve their salesmanship.

Michael also travels around the United States and abroad, meeting with clients, consulting and conducting seminars on marketing and sales throughout the country.

Jay Cohen- Executive Vice President

Jay is a longtime member of the agency’s management team, Jay has been involved with the agency since its inception in 1993, in charge of new business development, with additional duties that include strategic media and promotional planning for the continued success of longstanding accounts. He is actively involved in the day-to-day operations of the agency.

Jay has always been and continues to be active in sports, earning many illustrious athletic awards throughout high school, college and presently in amateur competition.

Jay attended Palm Beach Community College where he played baseball under the direction of Frank Cacciatore and later finished his academic studies at the University of Miami.

Marci Jacobs –Vice President

Marci began working part time with Cohen & Company Creative, Inc. 15 years ago, while attending Barry University. Upon successfully earning a BS degree in Journalism, Marci began her full-time tenure with the company. Adept at working with all the clients to create unique PR stories and compelling special features, her work has created highly successful results, appearing on a regular basis in the Miami Herald, Sun Sentinel, Palm Beach Post and other major publications.

Cohen and Company Creative

Cohen and Company Creative

Achieve Immediate Results with your UCE - Unique Creative Element

COHEN & COMPANY INTERNET MARKETING WEB PAGES

COHEN & COMPANY DIRECT MAIL “IS IT CRAZY…?”

Our UCE will make all the difference in your advertising.

Search Engine Marketing is #1

Social Bookmarking Websites Alexa Google Page Rankings

Why Web 2.0?

Build Trust and Loyalty among your Customers Internet Marketing

Why Email Marketing?

Search Engine Marketing

Stanford Guidelines for Web Credibility

List Building

V-Turn© Cohenadv.com/

Darn good advertising. Uncanny results. Cohen & Company